Do you want to grow your business and attract more visitors to your website?
Do you need content to convert more sales but you’re lost for words?

That’s ok, I can help you find them.

I create enticing SEO copywriting and shiny content to deliver results immediately.
Content that is powerful and speaks to your customers in your voice.

Let me drive your business forward.

Copywriting Services

That your online business needs


Website Copywriting

Engaging content and thrilling SEO copy that lures your customers. Charging it with succulent keywords and juicy meta tags.



Engaging blogs that are unique, fun and fully SEO supercharged to keep you and Google happy.



Email content and communication that provides useful info that speaks to your customers.



Stand out and be seen with powerful words to spotlight your talents. For website, LinkedIn and all profiles.


Social Media Content

Succulent Social media posts that captivate your target audience and creates a high engagement for your page.



Juicy words to prove to journalists who you are, what you do and why you’re newsworthy.



We’re all human, but I’m a grammar freak! I can polish your writing for you and offer suggestions for improvement and sharpening.



Let's plan together. We spend half a day on a strategic plan for your business. We discover your best copywriting, and advertising plan that will deliver you results.

Melbourne Website Copywriter and Content Writer

Hi, I’m Gemma, a copywriter from Melbourne and a resident of the world.

I am an SEO copywriter and content writer with a crazy sense of humour.

Oh, I also have a prominent loud laugh and an unusual gift that is a memory stuffed full of music lyrics.

I'm strange in a way that I am more than happy to trek deep into the Peruvian Amazon jungle with just a mosquito net and sleeping on the ground, but I refuse to drink a lousy coffee.

So how can I help? Well, it's no secret that I love words that work. I also enjoy listening to people and hearing your stories.

Therefore, I can use sharp words in your content, using your voice. I create words that will burst through the clutter of the internet and attract your audience.


What my copywriting clients say.

Gemma gets to the bottom layers of briefs with her clients and makes them a simple process. She understands the power of a brand and the audience well. Her understanding of media and marketing, together with her calm nature and close, easy-going relationships with her clients, makes her a delight and a master to work with.
— Brett Goodman Jones, BGJ Productions
Gemma joined MyPropella as our copywriter and content manager. Gemma is a highly experienced copywriter and has been a very welcome addition to the team. As a copywriter Gemma is very thorough when producing and reviewing web content and swiftly produced a content strategy for MyPropella with minimal direction. She’s extremely personable, reliable and great to work with.
— Caitlin Brookes, MyPropella
Gemma is my content and copywriter for my business ‘Nomad Road Trip’, and she’s brilliant. She writes my media releases, biographies all of my blogs and my website copy too. Gemma always listens and understands what I need. She has the work finished promptly from the brief to the end product. Your words will be in good hands with Gemma.
— Mia Barnett, Nomad Road Trip
Gemma Lumicisi is one of the most reliable, open, vibrant and vastly experienced people I have ever worked with. Gemma’s knowledge and expertise helped grow my social media platforms through comprehensive planning, creative ideas and proofreading to gain the best exposure and interaction with my audience.
— Angela Schiavello, Permorming Artist